Around 10% of the British population suffer from prickly heat, the condition can often make summer days and holidays uncomfortable and sometimes even unbearable. Once a case of prickly heat flares up it can take several days to disappear, whilst antihistamines can help to ease the itching they won't help relieve the other symptoms. Passion for Natural's Aloe Vera Gel is the ultimate summer must have as it works to cool and soothe the condition quickly and effectively.

Prickly heat can appear almost anywhere on the body, confined areas are particularly susceptible, as are areas of the body covered in clothing, particularly effecting children and babies as their sweat glands aren't completely developed and get blocked easily.

"Prickly heat is caused by an inefficiency of the body to dissipate heat. Passion for Natural Aloe Vera Gel combats the symptoms by immediately cooling the skin and helping reduce the inflammation which will help relieve the incessant need to itch the skin. The Passion for Natural Aloe Vera Gel is non-comedogenic, which means that it will not further block the pores, helping to alleviate the effects of prickly heat," says Peter Liversidge, BSc (Hons), Cert HE, founder of Passion for Natural.

Passion for Natural Gel combines 100% organic Aloe Barbadensis and natural Betaine to create a deep, long lasting moisturisation that works to reduce irritation and has an anti-inflammatory effect.

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